Since its founding in 1906, we at Mizuno have taken special pride and pleasure in being able to take part in the exciting world of sports and in making the entire globe the stage for our activities. Each and every one of us is guided by the ideal of true sportsmanship. This is clearly reflected in our strong support of numerous worldwide sports events and in our dedication to advancing sports through cutting edge research and technology.
Our product strategy is to develop products with strong "uniquely Mizuno" features and to market specific sporting goods in the "competitive", "health" and "environment" fields. Our starting point is the "competitive" field and here, Mizuno will further specialize in eventspecific products in order to continue to meet the needs of athletes.
